All about alderfers theory of human needs erg theory. Erg theory is a theory in psychology proposed by clayton alderfer. The starting point for the development of this theory is maslows hierarchy of needs which he further expanded into the erg theory based on empirical research 19661989 biography clayton alderfer. Needs theories overview needsbased motivation theories are based on the understanding that motivation stems from an individuals desire to fulfill or achieve a need. The theory was developed by clayton paul alderfer, an american psychologist, and consultant, between the 60s and the 70s, based on the empirical study conducted at a factory in easton, pennsylvania. The theory, which was developed from maslows motivational hierarchy by the us organizational psychologist clayton p. Alderferdifferential importance of human needs as a function of. Unlike maslow, he did not see these as being a hierarchy, but being more of a continuum. Erg theory is a needs based theory of motivation developed by clayton alderfer in the late 1960s.
All three needs have valid and reliable measures for both the levels of desire and satisfaction. Alderfer further developed maslows hierarchy of needs by. Create marketing content that resonates with prezi video. In this video, we explain the erg theory of motivation by clayton paul alderfer.
Alderfers erg theory of motivation the world of work. Clayton alderfer based his erg theory of motivation on abraham maslows hierarchy of human needs. Lets have a closer look at alderfer s motivational model, 1969s erg theory. Alderfer explains how the empirical study that validated erg was conducted at an.
Maslows theory of human motivation and alderfers conception of existence, relatedness, and growth erg needs are frameworks accounting for the same phenomena. Education born in sellersville, pennsylvania, alderfer obtained his bachelor in psychology in 1962 at yale university, where he also obtained his doctor of philosophy in psychology 1966. Peakon gathers employee feedback, analyses it, and provides the insights you need to improve your business in real time. Clayton alderfer extended and simplified maslows hierarchy into a shorter set of three needs. Erg motivation theory alderfer employee motivation theories. Erg theory by clayton alderfer, a great motivation theory toolshero. Alderfer, in which he distinguishes three categories of human needs that influence workers behavior. Erg theory is a theory of human needs and motivation by clayton p. The erg word is derived from the first letters of each. This theory has classified the human needs into three groups. Er ist bekannt fur seine ergtheorie existence, relatedness and growth.
Alderfer, clayton paul was born on september 1, 1940 in sellersville, pennsylvania, united states. Not always enough time to read extensive journals or books from. Alderfers erg theory is a simplified version of maslows hierarchy of needs that suggests that all human needs can be accessed and satisfied simultaneously, rather than from the bottom up. Erg theory is a needsbased theory of motivation developed by clayton alderfer in the late 1960s. Clayton alderfer summarised human motivation factors into three categories rather than the five maslow used. The american psychologist clayton alderfer has taken maslow s hierarchy of needs as a basis and has expanded on this in the erg theory. Lets have a closer look at alderfers motivational model, 1969s erg theory. The existencerelatednessgrowth erg theory of motivation was proposed by clayton p.
In a reaction to maslows famous hierarchy of needs, alderfer distinguishes three categories of human needs that influence workers behavior. The erg theory talks about three levels of needs and is based on maslows needs hierarchy which proposes 5. Both theories have similarities as well as differences on some important aspects. Clayton paul alderfer september 1, 1940 october 30, 2015 was an american psychologist. Existence relatedness growth erg theory what is human. Schauen wir uns doch einmal alderfers modell zu motivation, seine ergtheorie aus dem jahre 1969, etwas genauer an. Alderfers erg theory is the extension of maslows needs hierarchy, wherein the maslows five needs are categorized into three categories, viz. The e, r and g of erg theory stand for existence, relatedness and growth the three sets of needs which are the focus of this alternative theory of human needs in organizations. Pdf an empirical study of the existence, relatedness. Clayton alderfer biography, books and publications toolshero. Clayton paul alderfer born september 1, 1940 in sellersville, pennsylvania is an american psychologist who further expanded maslows hierarchy of needs by categorizing the hierarchy into his erg theory existence, relatedness and growth. Unlike maslow, alderfer includes just three constant needs that are of equal importance.
Easton, pennsylvania, factory and further developed later with the construction. Unpublished doctoral dissertation, yale university, 1966. Alderfers erg theory is the extension of maslows needs hierarchy, wherein an american psychologist clayton paul alderfer had proposed this theory and. He arranges the pyramid of human needs from specific needs to abstract needs into three basic. Taking a theory as wellknown as maslows hierarchy of needs and reinventing it is a bold move, but.
Differential importance of human needs as a function of satis faction obtained in the organization. Alderfer s erg theory from 1969 condenses maslows five human needs into three categories. Contrary to abraham maslow s reasoning, clayton alderfer thinks that it is possible for people to regress down to a lower level even though their needs in this level have been satisfied before. Yale university behavioral scientist clayton alderfer was interested in knowing whether abraham maslows model was correct, and on the very first page of his book, he states as much in the acknowledgments section, saying he owes an intellectual debt to the man. Theories reflecting my personal experience and life. Erg motivation theory alderfer employee motivation.
Learn more about the erg theory by clayton alderfer to understand. He recategorized maslows hierarchy of needs into three simpler and broader classes of needs. An alternative to maslows formulation, erg theory was presented during a later historical period than its predecessor, and at an earlier stage of its authors life. In his description of erg theory, alderfer makes a distinction between. The theory was a follow up of abraham maslows 5 stages hierarchy of needs theory. Erg motivation theory and implications for managers pmi. This study utilized alderfers existence, relatedness, and growth erg theory of human needs as the basic framework to investigate consumer satisfaction and desires when choosing mobile value. Clayton alderfer abpp 1940 is an american psychologist, speaker, writer, entrepreneur, consultant and scholar. Erg theory of motivation to bring maslows need hierarchy theory of motivation in synchronization with empirical research, clayton alderfer redefined it in his own terms. Existence needs, relatedness needs, and growth needs.
An american psychologist clayton paul alderfer had proposed this theory and believed that each need carries some value and hence. Clayton alderfer was an american psychologist who held academic posts at yale and rutger. In fact, alderfer asked maslow to read a first draft of his manuscript, so he. Alderfer further developed maslows hierarchy of needs by categorizing the hierarchy into his erg theory existence, relatedness and growth. In a reaction to the famous hierarchy of needs by maslow, alderfer distinguishes three categories of human needs that influence workers behavior. The existence need corresponds to the maslows physiological and safety needs. Clayton alderfer developed maslows hierarchy of needs into a three factor model of motivation know as the erg model. Erg theory of motivation is the condensed form of maslows hierarchy of needs. Human beings are motivated by unsatisfied needs, and certain lower needs must be. Theory of motivation was published by clayton paul alderfer as a further extension of maslows pyramid of needs. Alderfers erg theory of motivation for rbi grade b exam by gradeup duration. Argues, as maslow did, that people do have needs, that those needs are arranged in a hierarchy and that needs are important determinants.
The erg theory was developed by an organizational behavior scholar named, clayton alderfer. The erg theory existence, relatedness, growth is a rework of the maslows need hierarchy by clayton alderfer from yale university bethel, 2005. Alderfers erg theory from 1969 condenses maslows five human needs into three categories. To bring maslows need hierarchy theory of motivation in synchronization with empirical research, clayton alderfer redefined it in his own terms.
Although alderfer does not disagree with maslows hierarchy of needs completely, he does not agree with all of them. In this volume, alderfer explains the relevance of the paradigm concept for the present work, shows the importance of intergroup relations in the. Erg theory a theory of human motivationthat focuses on three groups of needs that form a hierarchy. Clayton alderfer erg theory of motivation study mumbai.
Erg stands for the three basic needs existence, relatedness, and growth. Existence needs physiological and safety needs relatedness needs involvement. Existence needs these include need for basic material. Alderfer condensed maslows 5 stages to three and just. Clayton alderfer 1972 modified the concept of a hierarchy maslows model and developed a. Theory 24 alderfers existence, relatedness and growth erg theory use when a member of your team has regressed to a lower level of. Clayton alderfer reformulated maslows need hierarchy theory. An empirical test of a new theory of human needs sciencedirect. Browse the worlds largest ebookstore and start reading today on the web, tablet, phone, or ereader.
Existence needs include all material and physiological desires e. The existence group is concerned with providing the basic material existence requirements of humans. Read this article to learn about the alderfers erg theory of motivation, its advantages and limitations. Alderfers erg theory existence, relatedness, and growth. Sage books the ultimate social sciences digital library. Alderfer 1940, has been widely applied to issues of workplace motivation and consumer behaviour. Erg theory existence, relatedness, and growth author. Clayton paul alderfer september 1, 1940 october 30. Erg theory by clayton alderfer, a great motivation theory. Clayton alderfer has become famous with his erg theory.
1284 270 1076 1 1355 541 237 1166 242 400 12 1053 528 868 809 374 121 955 1270 1128 1289 1487 1214 334 125 825 170 958 1098 1309 607 992 590 884 501 56 513 489 609 626 867 825